The smiley face was a very popular design from the 70's. It was on all kinds of novelty items like shirts, coffee mugs and bumper stickers sometimes with the slogan "have a nice day" under it. It became such an iconic design that it's still used today in emoticon icons and it was in the recent movie version of The Watchmen.

This is a design that Herb Lubalin did for a book cover by Reginald Reynolds called "Beards". It's a literal interpretation of the title and a simple concept. The words become the focus of the design just as in most of Lubalin's work.

This is a Buck Rogers atomic disintegrator toy . It was made in the 1930,s and a perfect example of art deco design.